A customised plate number — the kind carrying a name, initials or a company brand — costs ₦400,000, more than thirteen times the ₦30,000 standard plate. It is the most expensive line on the civilian schedule, and demand for it keeps growing in Lagos, Abuja and Port Harcourt.
You cannot simply invent a combination. The request goes through the licensing authority, it must not clash with a registration that already exists, and it can be refused on security or naming grounds. A fancy plate also replaces nothing: the vehicle still needs a valid licence, a roadworthiness certificate and insurance.
Two neighbours on the schedule get confused with it. A dealer plate (₦100,000) is for a registered dealership moving stock that has no registration yet, and an out-of-series plate (₦150,000) is a number issued outside the normal sequence of your LGA code — neither is a personalised plate.